Internet Marketing Tips

Target The Market If You Want Internet Business

Most people these days use the world wide web to find products and prices and locations - so if your business is not online than someone else is getting your business.


Will I buy or should I buy is the question.

Potential customers are 4 to 5 times more likely to buy when referred. Thus the power of referrals is so strong that when they are referred to you from someone they already ready trust - they are more likely to buy from your business.

These referrals are so highly effective that it is worthwhile to establish a new referral every 6 to 8 weeks. This tactic will help expand your customer base. So each time you get another new customer ask them up front if they will be happy to be a referral. (Not advise when the customer is a marketing competing with your kind of business.) How much does all this referral cost? Not much, except the time it takes to network this way.

Trying to find new customers? Even if you customer base to selling health food products to middle age people think about what other business tend to deal with middle age people. Think about the age group your customers are. For example if you know your business deals with middle age people you will probably note that age group likes to take exercise classes at health clubs. So you will want to think about advertising at the local health club.

What is a Target Market? These days all you hear is “Target Your Market” yet targeting your market can get confusing. Your target market is customer demand. So if you are selling health food products than you want to sell health food products to people that are looking for them. So if you are advertising your products at a fashion show then you probably won’t be selling any health food products to them.

Try listing your online business in search engine directories in the subject Health Food. Look again at other businesses that are selling to people that would like to buy health food products. Example: Health Food Product: Doctor: Healthy Pet Food: Food Market and so on. Swap some complimentary advertising with them.


Last of all, if you are selling online don't forget to submit your business URL homepage to major search engines and directories such as Google to target your market by keyword search.

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